Maxum Animal Nutrition, a division of Maxum Foods, is pleased to announce it has entered into an exclusive distribution agreement with Trouw Nutrition’s leading milk replacer brand, Sprayfo, in New Zealand.
Sprayfo is part of Trouw Nutrition, the Animal Nutrition division of global leader Nutreco. Founded over 60 years ago in Sloten, the Netherlands, Sprayfo is manufactured by Trouw Nutrition, supported by advanced scientific research and rigorous quality standards. Today as one of the world’s largest producers of calf milk replacers, Sprayfo is trusted by farmers in more than 50 countries across every continent.
Over the past decade, Sprayfo has built a strong market presence in New Zealand, initially through its high-quality whey-based lamb and goat kid milk replacers, establishing a solid foundation and a loyal customer base.
“We are excited about adding the Sprayfo range to our portfolio, expanding our animal nutrition offering in the New Zealand market and providing our customers access to world-leading research in young ruminant development,” said Adrian Lochland, CEO of Maxum Foods.
Trouw Nutrition Business Development Manager, Brett Fitzhenry notes that they are equally excited about the new agreement with Maxum Animal Nutrition.
“Having established a strong customer base in New Zealand over the last decade, we’re thrilled to partner with Maxum Animal Nutrition to give farmers continued access to quality Sprayfo milk replacers, as well as access to the latest science,” said Fitzhenry.
“The partnership assures availability of Sprayfo in New Zealand, along with local technical support. Looking forward, we’ll be increasing support to high-performance farms – launching a premium programme with the Maxum team.
“Together, we aim to add the best value in the industry.”
Maxum Animal Nutrition’s existing brands include MaxFeed and TruMilk, and the company has been active in the New Zealand market for more than 10 years.
Through this collaboration with Sprayfo, Maxum Animal Nutrition will continue to strengthen and diversify its portfolio in New Zealand, reinforcing its commitment to delivering high-quality, science-backed animal nutrition solutions to the country.
For media enquiries please contact:
Agata Swanborough
Communications Manager
m: +61 437 624 966
e: agata@maxumfoods.com
Brett Fitzhenry
Business Development Manager – Ruminant
Trouw Nutrition Asia Pacific Export – OCEANIA
m: +64 27 288 2968
e: brett.fitzhenry@trouwnutrition.com
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