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Freedom Foods claims day-one victory in China free-trade deal

  • November 20, 2014
  • Archive

Chinese giant New Hope will invest up to $500 million in Australian dairy farms and processing plants as part of a deal with ASX-listed Freedom Foods in what could be the first of many deals fuelled by the historic China-Australia free-trade agreement.

On Tuesday, Freedom Foods and the Perich Group said they had signed a memorandum of understanding with New Hope, China’s biggest private ­agricultural company.

“With increasing demand from ­markets in China and south-east Asia for high-quality, value-added product, Australia, through companies such as Freedom Foods and Perich Group, is well placed to play an important role in the development of this supply chain,” Freedom Foods managing director Rory Macleod said.

To secure milk supply, New Hope has established an investment fund of up to $500 million to invest in dairy farms and dairy processing.

Freedom Foods said it has built on its supply arrangements with New Hope for UHT [long-life] milk and it is ­considering collaboration in other ­strategic branded dairy operations in Australia and overseas to take Freedom Foods products to China.

Perich Group, New Hope and other investors will contribute most of the equity for farm investment, which will commence in 2015.

News of the deal comes on the back of Monday’s free-trade agreement with China that gave Australia unprecedented access to the Chinese market.

Dairy producers fared particularly well, with all tariffs (up to 20 per cent) on Australian dairy eliminated in four to 11 years, depending on the product.

China at the centre
“We couldn’t wish for a better deal. The agreement will do for us what it did for New Zealand. New Zealand [dairy] trade with China exploded after they signed their deal [in 2008],” Murray Goulburn managing director Gary Helou said.

Murray Goulburn collects almost 40 per cent of Australia’s 9.1 billion litre milk pool and is the nation’s biggest dairy exporter. The company plans to raise up to $500 million by listing a unit trust on the ASX in 2015.

Mr Helou said Murray Goulburn could buy a stake in a Chinese player or invest in distribution channels.

“We wouldn’t rush into anything. But the capital raising is about funding our growth strategy and China is at the centre of those plans,” he said.

Ten years ago, China imported around $200 million in dairy product. Today it imports around $6 billion of dairy annually and growth is not ­slowing down.

Barry Irvin, the chairman of ­ASX-listed Bega Cheese, said conversations are happening with Chinese ­partners all the time and the free-trade deal has accelerated those talks.

“It’s the start of another phase in dairy. The most ­efficient and ­competitive supply chains can come through partnerships or ­contractual arrangements. There is great interest from Chinese dairy ­companies in ­Australia,” he said.

In September, Bega signed a $100 million UHT milk deal with China’s Chongqing General ­Trading Group.

“You will see more announcements come. There is a ramp-up of inquiry [from China],” Mr Irvin said.

Not all investments will succeed. In February Hong Kong-based investor William Hui bought private processor United Dairy Power for around $70 million. The company fell into receivership on Tuesday after Mr Hui’s business Five Star Food was unable to provide more working capital.

New Hope has established a fund to invest $500 million in dairy farms and processors.

Exporters say deals in discussion before the FTA will now be accelerated.

Source: BRW

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